REPORT: CNN’s collapsing ratings trigger panic inside network, sources say
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CNN is suffering a credibility crisis as viewership for the once-proud network continues to crater with no apparent plan in place to fix things anytime soon, according to media watchdogs and insiders.
CNN’s audience shriveled in the second quarter of 2019, averaging only 541,000 total viewers, less than half Fox News Channel’s 1.3 million average. But CNN struggled even more during the primetime hours of 8-11 p.m. ET, finishing as the fifteenth most-watched network on basic cable behind networks such as TLC, Investigation Discovery and the Hallmark Channel. CNN averaged a dismal 761,000 primetime viewers while FNC averaged 2.4 million.
According to media expert Joe Concha, from The Hill, CNN’s freefall may not be slowing.
The article goes on to state the following:
“The numbers warrant concern, yes. Q2 was a particularly news-rich quarter highlighted by the release of the Mueller report and all the aftermath and controversy following it, plus the launch of several high-profile Democratic candidacies including Joe Biden and Pete Buttigieg to propel 2020 coverage into high gear,” Concha said. “It may only get worse in Q3 given the numbers we’re already seeing.”
Asked if CNN staffers are panicked about the declining ratings, one ” longtime employee” reportedly said, “You know the answer.”
“The people that are concerned – it’s certainly not the anchors who have lucrative contracts – it’s the people among the lower levels, such as producers and show bookers,” another employee reportedly told Fox News.
— Tammy Bruce (@HeyTammyBruce) July 7, 2019
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